Privacy Policy

Last updated 4 August 2026

This Privacy Notice for Pump Action Ltd. (‘we’, ‘us’, or ‘our’) describes how and why we may access, collect, store, use and/or share (‘process’) your personal information when you use our services (‘Services’), including when you:

• Visit our website at https://www.pumpactionltd.co.uk, or any of our websites that link to this Privacy Notice
• Engage with us in other ways, including through sales, enquiries, recruitment, or events

Questions or concerns?

Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for decisions about how your personal information is processed. If you disagree with our policies and practices, please do not use our Services. For any questions or concerns, please get in touch at enquiries@pumpactionltd.co.uk.

Summary of Key Points

This summary highlights the key points from our Privacy Notice. You can find more detail on any of these topics by using the table of contents below.

What personal information do we process? Depending on how you interact with us and our Services, we may process various types of personal information.

Do we process any sensitive personal information? Some information may be considered ‘special’ or ‘sensitive’ in certain jurisdictions — for example, racial or ethnic origins, sexual orientation, or religious beliefs. We do not process sensitive personal information.

Do we collect information from third parties? No. We do not collect personal information from third parties.

How do we process your information? We process your information to provide, improve and administer our Services, to communicate with you, to consider job applications, for security and fraud prevention, and to comply with the law. We may also process your information for other purposes with your consent, and only ever when we have a valid legal basis for doing so.

With whom do we share your personal information? We may share your information in specific situations with specific categories of third parties, as set out in this notice.

How do we keep your information safe? We have appropriate organisational and technical measures in place to protect your personal information. That said, no electronic transmission over the internet or information storage technology can be guaranteed to be completely secure, and we cannot promise that unauthorised third parties will never be able to defeat our security measures.

What are your rights? Depending on where you are located, applicable privacy law may give you certain rights over your personal information.

How do you exercise your rights? The easiest way to exercise your rights is to contact us directly. We will consider and act on any request in accordance with applicable data protection laws.

Table of Contents

1. What Information Do We Collect?
2. How Do We Process Your Information?
3. What Legal Bases Do We Rely On to Process Your Personal Information?
4. When and With Whom Do We Share Your Personal Information?
5. Do We Use Cookies and Other Tracking Technologies?
6. Is Your Information Transferred Internationally?
7. How Long Do We Keep Your Information?
8. How Do We Keep Your Information Safe?
9. Do We Collect Information From Minors?
10. What Are Your Privacy Rights?
11. Controls for Do-Not-Track Features
12. Do We Make Updates to This Notice?
13. How Can You Contact Us About This Notice?
14. How Can You Review, Update or Delete the Data We Collect From You?

1. What Information Do We Collect?

Personal information you provide to us

In short: We collect personal information that you provide to us directly.

We collect personal information that you voluntarily share with us when you express an interest in our products or Services, submit an enquiry, apply for a role with us, or contact us for any reason.

Personal information provided by you. The personal information we collect depends on the context of your interactions with us, the choices you make, and the products and features you use. This may include:

• Names
• Phone numbers
• Email addresses
• Company name and job title (for business and product enquiries)
• Details submitted through our enquiry and contact forms
• CV, covering letter and other information submitted if you apply for a role via our Careers page

Sensitive information. We do not process sensitive information.

All personal information you provide must be true, complete and accurate. Please notify us of any changes to your personal information.

Information collected automatically

In short: Certain information — such as your IP address and browser or device characteristics — is collected automatically when you visit our Services.

We automatically collect certain technical information when you visit, use or navigate the Services. This information does not reveal your specific identity (such as your name or contact details), but may include device and usage data such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Services. This data is primarily used to maintain the security and operation of our Services and for internal analytics purposes.

Like many businesses, we also collect information through cookies and similar technologies. This includes:

• Log and usage data. This is service-related, diagnostic and performance information our servers automatically collect when you access or use our Services. It may include your IP address, device information, browser type and settings, and details about your activity within the Services (such as date and time stamps, pages and files viewed, searches, and other actions you take), as well as device event information such as system activity, error reports and hardware settings.
• Device data. We collect information about the device you use to access our Services, which may include your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, internet service provider and system configuration information.
• Location data. We collect information about your device’s location, which may be either precise or approximate. The amount of information collected depends on your device type and settings. You can opt out by refusing access to location data or disabling location settings on your device, though doing so may affect your ability to use certain parts of our Services (for example, our office location maps).

2. How Do We Process Your Information?

In short: We process your information to provide, improve and administer our Services, communicate with you, consider job applications, prevent fraud, and comply with the law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons depending on how you interact with our Services, including:

• To respond to enquiries and provide support. We may process your information to respond to your questions about our pumps, spares, servicing and engineering solutions, and to resolve any issues you experience with our Services.
• To consider and manage job applications. Where you apply for a role with us via our Careers page, we process your application details in order to assess your suitability and administer the recruitment process.
• To protect vital interests. We may process your information where necessary to protect the vital interests of you or a third party — for example, to prevent harm.

3. What Legal Bases Do We Rely On to Process Your Personal Information?

In short: We only process your personal information when we have a valid legal basis for doing so — such as your consent, a contractual obligation, a legal requirement, or our legitimate business interests.

The UK GDPR and the EU General Data Protection Regulation (GDPR) require us to explain the legal bases on which we rely when processing your personal information. These are:

• Consent. We may process your information where you have given us permission to do so for a specific purpose. You may withdraw your consent at any time.
• Performance of a contract. We may process your information where it is necessary to fulfil our contractual obligations to you, including providing our Services or taking steps at your request before entering into a contract.
• Legal obligations. We may process your information where necessary to comply with our legal obligations — for example, when cooperating with a law enforcement body or regulatory authority, exercising or defending our legal rights, or disclosing information in litigation.
• Vital interests. We may process your information where necessary to protect your vital interests or those of a third party, such as in situations involving a potential threat to someone’s safety.

4. When and With Whom Do We Share Your Personal Information?

In short: We may share your information in specific situations with the following categories of third parties.

Vendors, consultants and other third-party service providers. We may share your data with third-party vendors, service providers, contractors or agents (‘third parties’) who perform services on our behalf and need access to your information in order to do so. The categories of third parties we may share personal information with include:

• Data analytics services
• Website hosting and IT service providers
• Providers of embedded website functionality (such as maps, web fonts, spam-prevention and video hosting tools)

We may also need to share your personal information in the following circumstances:

• Business transfers. We may share or transfer your information in connection with — or during negotiations of — any merger, sale of company assets, financing, or acquisition of all or part of our business.

5. Do We Use Cookies and Other Tracking Technologies?

In short: We may use cookies and similar tracking technologies to collect and store information about your visit.

We may use cookies and similar tracking technologies (such as web beacons and pixels) to gather information when you interact with our Services. Some of these technologies help us maintain security, prevent crashes, fix bugs, save your preferences and support basic site functions.

We also use a small number of third-party tools to operate and improve our website:

Google Analytics. We use Google Analytics to help us understand how our website is used, so we can improve it. To opt out of Google Analytics tracking, visit https://tools.google.com/dlpage/gaoptout. For more information about Google’s privacy practices, please visit the Google Privacy & Terms page.

Google Maps. We embed Google Maps on our website (for example, to show our office locations). Google may collect data, including your IP address, when you interact with an embedded map.

Google reCaptcha. We use Google reCaptcha to help protect our contact and enquiry forms from spam and abuse.

Google Webfonts. We use Google Webfonts to display certain fonts on our website.

Video embeds (Vimeo and YouTube). Where we embed videos on our website, these are hosted by Vimeo or YouTube, who may collect data, including your IP address, when you view an embedded video.

You can manage or disable most of these technologies through the cookie settings tool on our website, or through your browser settings. Please be aware that disabling certain technologies may affect the appearance or functionality of parts of our website.

6. Is Your Information Transferred Internationally?

In short: We may transfer, store and process your information in countries other than your own.

Our servers and those of our service providers are primarily located in the UK. If you are accessing our Services from outside the UK, please be aware that your information may be transferred to, stored by and processed by us — and by the third parties with whom we share your information — in other countries.

If you are based in the European Economic Area (EEA), the United Kingdom (UK) or Switzerland, please note that other countries may not have data protection laws as comprehensive as those in your jurisdiction. We will, however, take all necessary steps to protect your personal information in accordance with this Privacy Notice and applicable law.

7. How Long Do We Keep Your Information?

In short: We retain your information for as long as necessary to fulfil the purposes described in this Privacy Notice, unless the law requires otherwise.

We will only keep your personal information for as long as necessary for the purposes set out in this notice, unless a longer retention period is required or permitted by law (for example, for tax, accounting or other legal requirements). Job application information will generally be retained for a limited period following the conclusion of the relevant recruitment process, unless you consent to us retaining it for future opportunities.

When we no longer have a legitimate business need to process your personal information, we will either delete or anonymise it. Where this is not immediately possible — for example, because the data is held in backup archives — we will securely isolate it from further processing until deletion is possible.

8. How Do We Keep Your Information Safe?

In short: We aim to protect your personal information through appropriate organisational and technical security measures.

We have implemented reasonable technical and organisational security measures to protect the personal information we process. However, no electronic transmission over the internet or information storage technology can be guaranteed to be completely secure. While we will always do our best to protect your information, any transmission to or from our Services is at your own risk, and we encourage you to access our Services only in a secure environment.

9. Do We Collect Information From Minors?

In short: We do not knowingly collect data from or market to children under the age of 18.

We do not knowingly collect, solicit data from, or market to anyone under the age of 18, nor do we knowingly sell such personal information. By using our Services, you confirm that you are at least 18 years old.

If we become aware that personal information has been collected from a user under the age of 18, we will take reasonable steps to delete the data promptly. If you believe we may have collected information from a child under 18, please contact us at enquiries@pumpactionltd.co.uk.

10. What Are Your Privacy Rights?

In short: In certain regions, including the EEA, UK and Switzerland, you have rights that give you greater access to and control over your personal information.

If you are based in the EEA, UK or Switzerland, you have rights under applicable data protection law, which may include the right to: (i) request access to and obtain a copy of your personal information; (ii) request rectification or erasure; (iii) restrict the processing of your personal information; (iv) data portability where applicable; and (v) not be subject to automated decision-making. In certain circumstances, you may also have the right to object to processing.

To exercise any of these rights, please contact us using the details in the section ‘How Can You Contact Us About This Notice?’ below. We will consider and act on all requests in accordance with applicable data protection law.

If you are in the EEA or UK and believe we are processing your personal information unlawfully, you have the right to complain to your Member State data protection authority or the UK Information Commissioner’s Office. If you are in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time by contacting us using the details below. Please note that withdrawing your consent will not affect the lawfulness of any processing carried out before the withdrawal, nor will it affect processing carried out on other legal grounds.

Cookies and similar technologies: Most web browsers accept cookies by default. You can usually configure your browser to remove or reject cookies, though this may affect certain features or services. For questions about your privacy rights, please email us at enquiries@pumpactionltd.co.uk.

11. Controls for Do-Not-Track Features

Most web browsers, and some mobile operating systems and applications, include a Do-Not-Track (‘DNT’) feature that you can enable to indicate that you do not wish to have your browsing activity monitored or collected. At present, there is no agreed technical standard for recognising and implementing DNT signals, and we do not currently respond to them. If a standard is adopted in the future that we are required to follow, we will update this Privacy Notice accordingly.

12. Do We Make Updates to This Notice?

In short: Yes — we will update this notice from time to time to remain compliant with relevant laws.

We may update this Privacy Notice periodically. Any changes will be reflected in the updated ‘Last updated’ date at the top of this page. Where we make material changes, we may notify you by posting a prominent notice or sending you a direct communication. We encourage you to review this notice regularly to stay informed about how we are protecting your information.

13. How Can You Contact Us About This Notice?

If you have any questions or comments about this notice, please write to us at:

Pump Action Ltd. Head Office Suite 2B, 5 New Mart Place Edinburgh EH14 1RW United Kingdom

Tel: 0330 444 0888 Email: enquiries@pumpactionltd.co.uk

Company details: Pump Action Ltd. is registered in Scotland, Company Registration Number SC148802. Registered Office: 19 Hutchison Road, Edinburgh, Midlothian, EH14 1RA.

14. How Can You Review, Update or Delete the Data We Collect From You?

Depending on the laws applicable in your country, you may have the right to request access to the personal information we hold about you, to receive details of how we have processed it, to correct any inaccuracies, or to request its deletion. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in certain circumstances by applicable law. To make a request, please contact us directly.